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What’s in a name? Everything: A captivating brand is what keeps a potential customer interested long enough to see your offerings.
“Know thyself.” It’s a vintage saying, but yet another business owners would prosper to heed. There are various brand-related mistakes a business owner could make, like overdoing an ad campaign or not being transparent about your products, but possibly the biggest mistake a business owner could make is having a poorly defined brand identity. Yet, it happens on a regular basis.
How come this such a big deal? Consider when you attend a job interview, you will likely dress a particular way, highlight key experience and maybe even modulate your voice to vary than it will be in casual conversation. Essentially, you’ve created a persona that you hope will be favorable to your employability. In this same manner, your brand may be the persona of a company, and it’ll be your customer’s first impression.