Getting other sites to switch links

In his publication Ultimate Guide to Optimizing YOUR SITE, SEO and internet marketing expert Jon Rognerud demonstrates how to create a high-performance website and get top ranking on all se’s. In this edited excerpt, the writer offers a few quick tips so you can get links from other sites.

It’s just as vital that you link out to other sites and also focus on getting them to link directly into you. While some site owners believe that linking out to someone they don’t really know is a blunder, they’re passing up an effective way to drive traffic with their site. Imagine if this were the case in the social networking platforms and the blogosphere!

Exchanging links with other, related websites is a great practice. Make an effort to get links where in fact the competition gets them, too. However, don’t pursue an automated link program for reciprocal links. It isn’t highly valued, and if not done right (plenty of research needed), you could result in an FFA (free for all) network, among other activities.

If you’re an area merchant or provide services locally, you should submit to your niche, local directories. Adding you to ultimately the local se’s Google Local, Bing Local and Yahoo! Local is a start. You may also try paid services like Neustar Localeze or Local.com.

Signing up for an area chamber of commerce and engaging there exists a smart way to create online and offline visibility (particularly if you go to all of the events and promote yourself as well as your services). Your neighborhood chamber and other trade organizations are intelligent options relating to your marketing strategy. Head to a few of their mixers and luncheons. A number of them enables you to introduce yourself as well as your company. It’s a terrific way to develop personal connections, get leads and discover customers or clients.

If you’re looking to get links from hub sites, when links are returning for you, (kindly) instruct the webmasters to use keywords that you’re trying to optimize. Make it natural and mix it up–link to the homepage, inner pages and deep/lowest pages in the web site structure. Make certain the relevant links indicate the right pages; don’t make the normal mistake of just linking to the homepage.

Listed below are the types of links you can get:

  • Pr (natural link equity; people enjoy your website)
  • Links by "aggression" (somebody may not as if you)
  • Contextual and navigation
  • Bartered links (as a favor in trade for something)
  • Link exchanges
  • Paid links (purchase a directory listing, links from partner and commerce sites). Be careful with these. Google has gone out to get you unless you do that correctly. Consider using the nofollow tag on incoming links.
  • Manufactured links
  • Automated links such as for example link exchange programs. Use these with caution.
  • Ripped-off links (spam comments on blogs, automated form posts, black hat strategy_

The purpose of linking is to build relevant links. Links are like "votes" for your website, as each link functions as a "recommendation" from another site to check on yours out.

So, now for the important question: What can se’s do with links?

  • Easily identify the links as two-way or three-way links
  • Adjust or apply metrics and weight to those links
  • Determine the sort, the source, the mark, the age of the hyperlink, etc.
  • Spot paid links
  • Filter by source (reputation passing and PageRank via outbound links, Google-specific)
  • The various search engines also know a good deal about your website, and the technology continues to advance. The various search engines know:

  • Age of site, domain name, history
  • IP and address history
  • Easy-to-find one-, two-, three-way links
  • Trust and authority
  • Topic and type (commercial/informational)
  • Default "link weight" (poor may drag them down, or treat them equally)
  • Don’t assume all link is known as a "good" link. The weakest link types are:

  • Link farms
  • Link spam (comment spam) Web spam
  • Forums and blog commenting with the thought of just obtaining a link
  • Paid links
  • Run of site (more links on many different sites/pages than using one site; this consists of heavy usage of Footer links)
  • Understand that you’re targeting long-term success rather than a one-time or short-term benefit. Choose quality over quantity. You are not simply building links for internet search engine position, but keeping your customer at heart. Good links provides you long-term success, so choose authority and trust. Base your links on merit and editorial voting.